Welcome to 2005 and a fresh, new, user-friendly approach to the Pest IT In Touch newsletter. The January/February 2005 In Touch newsletter will be the first of the new format, however, our regular segments including special offers, new products and services, technical articles, industry news and events will continue.
The “Top 10” reasons why YOUR CUSTOMERS WILL BUY effective bird management.
Having a sound knowledge of pest birds, their behaviour, installation techniques and control options are often the simplest aspects of bird management. When it comes to making the sale, gaining approval from your client on that next bird management project presents most companies with the greatest degree of difficulty. Communicating your ideas and drawing up a proposal is an excellent start, however, having a thorough understanding of the motivation of your client and their needs is often the critical point. There are ten very basic reasons why companies want pest managers to solve their bird problems.
These reasons do vary with the type of company, building structure and the processes that occur on-site. Quite often there is more to the problem that just a few birds making a mess. Some of the reasons listed below are serious to the point that they may even be life threatening. The top ten reasons for why your clients need effective and long term bird management solutions are:
1. Image Problems
Buildings and signage covered in birds, their nests and droppings convey a very negative public image. This is particularly the case for companies in a retail situation. Their clients will think “If it’s dirty on the outside, imagine what it looks like on the inside!” The public will no longer tolerate bird droppings on building and building owners and managers are beginning to realise this. Being able to suggest to your client that the cost of loosing clientele and business will place a far greater financial burden on the company than investing in your bird management system or program is a great start.
2. Cost of Clean-Up
The ongoing cost of cleaning facilities and shopfronts can be a significant outlay for business owners. A pest manager, having the ability to calculate cleaning time and staff or contractor commitment to cleaning on an annual basis, is able to alert the company to the overall cost of these regular tasks. Outlining the continuing cost of clean-up may provide the company with the financial motivation to go ahead with your recommendations.
3. Work Stoppages
Company staff and external contractors are no longer tolerant of working in facilities infested by birds and covered in their dropping - and nor should they be. The potential risk of disease, not to mention staff absentee rates, is a serious issue. Staff or contractors “downing tools” and walking off the job is every business manager’s nightmare. Loss of company productivity will cost your client far more than your bird management options.
4. Slip and Fall Risks
Litigation, Litigation, Litigation. I’m as sick of the word as most business owners are. Isn’t it time we used this to our advantage? Slip and fall hazards on work sites or in the public domain is a real potential issue for councils, government departments and businesses. The cost of litigation and lost time due to staff injuries will cost your client ten times the cost of investing in your proposal.
5. Damage to Equipment
Bird droppings contain uric acid that can damage materials including painted surfaces, steel and glass. Add to this the enzymes excreted by bacteria in the bird droppings and you have a caustic material that will cause ongoing damage to building and machinery surfaces. This then leads to the costly exercise of regular painting and maintenance of a premise and equipment. Starlings, mynas and sparrows also chew through roof sarking to get to the insulation for building nests. Cockatoos chew through just about every building surface to relieve the boredom of living in an urban situation. Replacing roofing materials, signs and other building structures physically destroyed by pest birds is now a common occurrence. The exclusion device or bird management system in your proposal will make excellent financial sense given your prudent advice and expertise.
6. Clogged drains
Pest birds, particularly sparrows, are prolific nest builders. Starlings, pigeons and many other species of birds also introduce significant quantities of nesting material such as twigs, straw, insulation, wool, string and droppings into a building. Issues such as a fire risk, damage to plant and equipment, cleaning time, food safety and health risks all place added stress on building owners and their staff. You can’t place a figure on this, but it is very likely more than that of your proposal.
7. Damage to Inventory
A wise man once told me that “inventory is profit.” Birds infiltrating a retail or production area have the ability to deface and physically damage the inventory of your client. Loss of inventory is just like throwing money down the drain, so it is vital to stop birds and their droppings from landing on the products in these areas. Inventory losses can be calculated and compared to the cost of your proposal.
8. Noise and Parasites
Large flocks of pest birds can create serious noise levels. It is difficult for your client to conduct business with starlings, ibis, sparrows, mynas and other flocks of birds sounding off during business hours. If their staff doesn’t appreciate it, you can bet that their clients won’t be too thrilled about it either. Moreover, bird mites are just one of many parasites that can infest birds, their nests and the adjacent work site. Your client’s staff or family (in a domestic situation) are a prime motivator to have a proposal approved.
9. Customer Complaints
Without clients, we don’t have a business. A drop in clientele for a café, restaurant or a retail facility due to the presence of birds and their droppings is a primary concern for business managers. Offering your client an estimate or calculation of the financial burden from pest birds is often the best way to convince your client that your proposal is the best option. Suggesting that it is an investment in their company’s growth and development may just be the argument that swings the decision in your favour.
10. Health Risks
Lastly, it is not possible to underestimate the serious health risks associated with pest birds. It is well documented that pest birds can pass diseases to humans and animals. This can occur through the inhalation of dried spores, contact with droppings, tainted food or water, and finally via parasites and vectors. Bacterial, fungal, respiratory and viral diseases can affect the public, employees, clients and members of the bird management community. Customers can also track bird droppings into buildings on their footwear creating a health and food safety hazard as well as a mess that needs to be cleaned. While it is difficult to estimate a cost to the business, I can guarantee that it will be significantly more than the investment in your bird management solution.
Regularly pest managers and building owners suggest that bird management is too expensive. Given the above ten reasons to solve bird problems, my answer is “how could you afford not to have it done.”
Pest bird populations are on the increase Australia-wide due to urbanisation, availability of food and our continual persistence in building structures that offer havens for pest bird species. Understanding and even anticipating your client’s need for bird control is the key to success in getting that next bird management installation. Now, what to do next when it’s time to create a plan, design strategy, order your Bird Barrier products, organise access equipment, check safety gear, train staff and do the installation! Perhaps we can discuss these in future issues of Pest IT’s In Touch Newsletter or feel free to contact us for assistance.
||Free Offer – StealthNet Samples
In recent months we have offered FREE samples each issue of In Touch so as to help create solutions and to assist our growing client base. These have included free samples of Bird Shock Flex-Track and AF Insect Monitors. This month is no exception. Complete the below form and we will send you a free sample of Australia’s premier professional net – StealthNet 19mm and 50mm. Showing your client first hand the quality of product you use is a sure fire way to seal the deal.
Please send me FREE samples of 19mm and 50mm StealthNet:
Click here to lodge your request via email
Keep an eye out for our special free offers. In coming issues of In Touch we will be offering free training manuals, catalogues, new products and much more!
||Special Offer – StealthNet Kits
With the use of professional netting on the increase, we encourage more companies to get involved in exclusion netting as a professional and profitable way to keep birds from building areas. To help you in January/February 2005 we have a special deal on netting systems. We have special kits for 100M2 to large 1000M2 projects. But, as they say the prices are “too hot to print”. So if you are undertaking ANY professional netting jobs in January/February 2005, don’t forget to call Pest IT Pty. Ltd. first.
||Product of the Month
StealthNet continues to be the premier professional bird netting system for the Australian pest manager. With this product’s growing popularity Australia-wide, StealthNet is our product of the month. To read about the StealthNet product overview, features, specifications and photos that may just help you get that next project signed, sealed and installed.
StealthNet Product Overview
Where to use: Any enclosed or semi-enclosed area, opening or building configuration where pest birds are to be excluded. Examples include awnings, loading docks, building frontages, bream structured roofs, courtyards, air conditioning towers, overhead bridges and road ways, production areas and more.
Target Bird: All species. Match the StealthNet mesh size with the pest bird species. 19mm (All birds – sparrows, swallows, mynas, starlings and larger); 50mm (pigeons, seagulls and larger). Additional mesh sizes available on request.
Bird Pressure: Heavy pressure situations, where birds are very committed to the site – nesting and roosting.
Material: Polyethylene twine net and a comprehensive range of stainless steel fittings and hardware.
Installation: Netting attached to pre-installed cable system.
Ease of Installation: Involved. DVD, on-site training and installation instructions available on request from Pest IT Pty. Ltd.
StealthNet Product Specifications
Thermal Properties: Softening point in the region of 120º C.
Effect of High Temperature: Melting point in excess of 130º C. Burns with difficulty.
Effect of Low Temperatures: Polyethylene retains its flexibility at very low temperatures and does not become rigid under freezing conditions.
Flammability: Burns slowly in air (ASTM Test 1.0î/min); fine filaments tend to melt and drop away before propagating a flame.
Chemical Properties: Polyethylene, a paraffin hydrocarbon, is chemically inert and is highly resistant to a wide range of chemicals at ordinary temperatures. It does not rot or absorb water. Polyethylene fibers have a high resistance to acids and alkaloids at all concentrations, but are attacked by nitric acid. It is also insoluble in most common organic solvents at room temperature.
Electrical Properties: Polyethylene is an outstanding electrical insulator, especially to high frequency currents.
Visibility: StealthNet is available in stock colours of black, stone (beige) and translucent, plus white netting is available by custom order. The netting is composed of very thin, ultra-strong strands of polyethylene twine. When installed with the StealthNet cable and fittings, the system produces a very low visual impact.
Durability: StealthNet is manufactured using the most advanced technology in the world, and has been developed to withstand a wide range of environmental conditions. Polyethylene is the most ultra-violet (U.V) resistant netting material available and StealthNet has extra U.V. stabilizers added in its raw materials, creating a net that will last for 10 years or more.
Humane: StealthNet provides a harmless and impenetrable barrier against all pest birds.
Insects and Micro-organisms: The fibers are not ingested by insects and are completely resistant to bacteria, mildew and other micro-organisms, making them virtually rot proof.
Effects of Wind: Wind passes effortlessly through StealthNet, although smaller mesh sizes are affected by wind to a degree.
Construction: Six strands of polyethylene, are wrapped rope-like into one strong, rot-resistant, U.V. protected twine. The twine is knitted into sheets on a net-making machine. A pressure of 5 tons is then applied to the net to stretch it into squares. The net is then heat set in an enclosed system at a temperature of 95o C for 3 minutes. With a breaking strength of 20 Kg per twisted strand, StealthNet is the strongest polyethylene netting available in the world. StealthNet's U.V.-treatment and colour pigmentation are embedded in the composition (not just dipped), making the net more resistant to the effects of the sun with a more consistent colouring throughout. Flame-retardant netting is now available through special order. Call for pricing & specifications.
Bird Barrier's StealthNet is the strongest and most versatile bird exclusion system in the world. StealthNet denies pest birds access to literally any architectural configuration, including courtyards, roof tops, overhangs and parking garages.
Standard mesh sizes are 19mm and 50mm, but other mesh sizes can be manufactured. Standard sizes available in stock include 10mx10m, 10mx15m, 10mx20m and 20mx20m. Nets can be custom made in any length or width. For ease of installation, corners and long sides are marked. StealthNet is available in stock colours of Black, Stone (beige) and Translucent.
StealthNet is attached to a 2mm perimeter cable which is supported by a wide variety of intermediate and corner attachments designed for masonry, wood or steel. The cable is tensioned using turnbuckles and StealthNet is attached to the cable at each mesh opening using net rings.
Location: Building courtyard
Situation: Pigeons entering the courtyard area to feed, nest and roost
Problem: Bird droppings creating a major health issue as well as the nuisance of smell, mess and noise.
Solution: The installation of 50mm black StealthNet suspended under tension by a stainless steel cable system over the courtyard (pictured above). Bird Shock is installed around the perimeter of the courtyard parapet to offer additional protection.
Location: International hotel awning
Situation: Pigeons entering the awning to nest and roost
Problem: Bird droppings creating a slip and fall hazard resulting in potential liability issues at the entrance to an international hotel.
Solution: The installation of 50mm black StealthNet and stainless steel cable system under the awning (pictured above).
More pictures of Australian and International StealthNet installations are available on request via email info@pestIT.com.
AEPMA 2005, 2-4th June 2005 - This year is shaping up to be the biggest and best year for AEPMA conferences. Melbourne is a real crowd pleaser and early organising of speakers, displays, venue, web sites, etc is unprecedented. Visit the AEPMA Conference 2005 web site at www.aepma2005.info. In keeping with most international conferences, concurrent sessions and workshops will be running, so you can choose the topics/speakers that you want to hear. We hope to see you there.
HACCP 2005, 5-9th September 2005 - The annual HACCP conference IS the forum for “foodies” (food production and services companies) and “pesties” (pest managers) to come together to network and share ideas. This year the venue is in Sydney and it is a must for all commercial pest management firms to attend. Talk with you potential client base, and learn more about food safety and production and the interaction and effects of pest management. Many Sydney companies will also display their services to the national food audience. See www.haccptown.com for details.
Rapid Solutions 2005, 9-10th September 2005 - After the success of their conference last year, Rapid Solutions are holding another conference this year. The conference is open to Rapid Solutions clients and more information can be found by contacting Rapid Solutions. Contact details available at www.rapidsolutions.com.au.
Pest IT – We will be conducting numerous training sessions throughout Australia in 2005. We will keep you posted of seminar topics, venues and dates in coming issues of our In Touch newsletter.
||Looking Ahead in 2005
Tsunami Tragedy – Food for thought!
Like everyone in Australia, we have been deeply touched by the horrific tsunami that has affected many parts of Asia. For me, it has destroyed some of my favourite parts of the world. Only 8 months ago I was surfing in the Sumatran Mentawai Islands, which is not to far from the badly affected province of Ache. So for me it’s very sad to see some of the areas that I visited in so much trouble. All we can do is make a contribution to the appeals (which are tax deductible) and encourage our friends and colleagues to do the same. Dig deep Australia.
Best Wishes for 2005
We would like to take this opportunity to wish you all our best wishes for 2005. We hope it is a successful year where you reach both your personal and business goals. If we can assist you with commercial products, services, consulting, pest audits or training, please let us know. We look forward to working closely with you in 2005. For more information on Pest IT Pty. Ltd. or our range of products and services, please visit www.pestIT.com.
||The Australian home of Killgerm,
Bird Barrier and PestWest products.